The foreign down jacket market has shown a significant growth trend in recent years, especially in terms of dual innovation in design and functionality.

The foreign down jacket market is mainly dominated by North America and Europe, with North America being the world's largest regional market and the Asia Pacific region being the fastest-growing market.

According to data from 2024, the global market size for down and feather products is approximately 8.8 billion USD, and is expected to reach 11 billion USD by 2029.

Consumers are increasingly focusing on cost-effectiveness and functionality when choosing down jackets. Consumers' expectations for down jackets have surpassed their simple need for warmth, with fashion, personalization, and technological innovation becoming the new market trends.